Services.

At Excel in Property, we provide expert financial modelling and fractional analyst services tailored to real estate professionals and investors. With hands-on experience across diverse property projects, we build and refine models that support informed decision-making and strategic planning.

Our services include property and investment valuation, cash flow forecasting, development appraisals, and complex scenario analysis. Whether you're an investor, developer, or asset manager, our financial models deliver clarity, precision, and actionable insights — helping you structure deals with confidence.

What we offer.

At Excel in Property (EiP), we help investors, developers, and operators make data-driven decisions with:

  • Fractional Analyst Services – Ongoing financial modelling support for investors, developers, and asset managers who need expert analysis without hiring full-time.

  • Custom Financial Models – Built specifically for your projects, from feasibility assessments to investment structuring.

  • Model Audits & Refinements – Ensure your existing models are accurate, reliable, and decision-ready.

  • Scenario & Sensitivity Analysis – Assess risk and optimise your strategy with data-driven insights.

Why work with us?

At Excel in Property (EiP), we help investors, developers, and operators make data-driven decisions with:

  • Over £2.6bn modelled – Proven experience across diverse property sectors.

  • RICS-approved expertise – Author and trainer for the RICS on discounted cash flows (DCFs)

  • SMART Modelling Method – A structured approach ensuring accuracy and usability.

  • Tailored to your needs – Models designed for real-world application, not just theory.

Who we work with.

We provide expert financial modelling services for:

  • Investors & Fund Managers – Confidently assess and structure deals.

  • Developers – Model feasibility, funding, and returns with precision.

  • Asset Managers – Monitor performance and make data-driven decisions.

  • Finance Teams & Analysts – Strengthen internal modelling capabilities.

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Our Clients.

What do they say about us?

Tristan de Souza | Longstock Capital

EiP is a tremendous help to Longstock. As well as evident analytical ability, Lucy is highly responsive, efficient and has a clear appreciation of the broader investment and asset management context; this enables Lucy to make creative and value-add suggestions that often pre-empt any follow-up requests. Lucy is also fun, has a 'can do' attitude and a passion for what she does - exactly what Longstock seeks to support our team!

Katie Rogers | GreenCore Homes

We really appreciate your hard work over the past few months. Your model was exactly what we needed, you listened, understood and developed, patiently adapting as we changed our minds! It has been a pleasure working with you to date.

Matthew Mcadden | Iceni

Excel in Property provides excellent service. Gets it right first time, listens to their clients and is friendly and approachable.

Tim Mockett | GreenPlace Partners

Many thanks for your help on our project.

That was an excellent process!

Nick Watson | Tartan Commercial

EiP was engaged late on during a multi-site development project and in a short timeframe created a bespoke analysis model which has been integral to the funding. The structure and model were complex, but Lucy's background in development means she understands the fundamentals and is able to create usable and "user-friendly" models which give clear client focussed outputs.

Our Associates.

Excel in Property works with a talented network of associates, each bringing unique expertise and skills to the table. Our associates are experienced professionals who often work freelance alongside their main careers, such as travelling, consulting, or pursuing other real estate ventures. This flexibility allows us to match you with the person best suited to your project’s specific needs, ensuring high-quality, tailored support.

All our associates are bound by agreements with Excel in Property Ltd, including an 18-month non-compete clause, providing you with peace of mind and professional integrity.

If you’d like to discuss hiring one of our associates full-time or need assistance with recruiting an analyst for your team, please speak to a member of the executive team. We’d be happy to help guide you through the process.

Lucy Gordon.

Lucy started her modelling career at private equity fund, Clearbell Capital. She has modelled over £2.4bn worth of assets across all asset classes. Her speciality lies in modelling operational forecasts, and providing strategic financial advice.

Lucy is the CEO and Founder of Excel in Property.

George Massey.

George started his career at Patrizia, leaving in 2024 to travel the world. His speciality is debt modelling.

George is currently travelling around the Americas - so excuse the time difference!

Rory Clayden.

Rory is ex-JLL, where he used to work in Living. His speciality is student development.

He works full time as a furniture maker in Berkshire.

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