EiP (Excel in Property) is a specialist real estate financial modelling business, dedicated to helping you – the real estate professional – sharpen your modelling skills and make better investment decisions. Founded by Lucy Gordon, best known for modelling over £3.0bn of real estate assets and authoring the RICS iSurv guidance on DCF, EiP bridges the gap between theory and practical, deal-ready models.

We partner with analysts, investors, developers, and operators across all asset classes. Whether you're building your first DCF or refining a complex waterfall, we’ll help you build models that make sense – and that stand up to scrutiny. Our goal is to give you the confidence to succeed.

Our work is grounded in real-world commercial experience. We’ve seen the consequences of models that are overcomplicated, opaque, or just plain wrong. That’s why we focus on clarity, consistency, and commercial application – helping you model smarter, present with confidence, and close better deals.